FitNow: Live Classes, On-Demand Workouts & Nutrition That Fits You 123

Train anytime, eat smarter, and reach your goals-your way.


Live Fitness Classes

Join real-time sessions with expert instructors for coaching, structure, and motivation.

On-Demand Workout Library

Stream strength, cardio, HIIT, yoga, and mobility workouts anytime to match your schedule.

Personalized Nutrition Plans

Get goal-based meal guidance and nutrition plans tailored to your preferences and lifestyle.

1:1 Coaching & Accountability Support

Work directly with a dedicated coach for personalized guidance, weekly check-ins, and goal-focused action plans. Get expert feedback, motivation, and accountability to keep you on track.

Progress Tracking & Performance Analytics

Monitor your workouts, body metrics, and milestones in one dashboard. Use practical insights and trend reports to stay consistent, measure progress, and adjust your training approach over time.

Recovery, Mobility & Wellness Programs

Improve how you feel and move with guided recovery routines, stretching protocols, and wellness sessions designed to reduce soreness, enhance mobility, and support long-term training quality.

1:1 Virtual Coaching

Work directly with a certified trainer in private sessions designed around your current fitness level, limitations, and goals. Receive form guidance, progress check-ins, and ongoing accountability between sessions.

Progress Tracking & Performance Analytics

Monitor your training consistency and improvements with clear dashboards for workouts completed, personal records, and milestone achievements. Use insights to adjust intensity, recovery, and weekly targets over time.

Recovery & Mobility Programs

Support long-term performance with guided stretching, mobility flows, and recovery routines that help reduce soreness and improve range of motion. Ideal for active rest days and injury prevention.

Form Checks & Technique Review

Upload short workout clips to receive detailed feedback on form, tempo, and alignment, helping you train smarter, reduce injury risk, and improve movement efficiency.

Goal-Based Training Paths

Follow structured multi-week programs built around specific outcomes-fat loss, muscle gain, endurance, or functional fitness-with clear weekly schedules and progressive difficulty.

Community Challenges & Member Groups

Stay consistent through platform-wide challenges, interest-based groups, and team leaderboards that create support, friendly competition, and shared momentum.

Fitness Assessments & Readiness Screening

Start with guided baseline assessments to identify your current fitness level, movement capacity, and training readiness. Use the results to choose the right difficulty level and set realistic targets before you begin a new program.

Goal-Based Program Paths

Follow structured training pathways built around specific outcomes-fat loss, muscle gain, endurance, or athletic performance. Each path includes a clear weekly schedule, progressive phases, and recommended workload so you always know what to do next.

Community Challenges & Member Groups

Stay engaged through time-bound challenges, group check-ins, and member communities organized by goal and experience level. Share wins, participate in leaderboards, and build consistency with peer support.

Community Challenges & Leaderboards

Stay engaged through monthly challenges, team events, and friendly leaderboards designed to build consistency. Earn badges, track streaks, and connect with members who share similar goals for added motivation and support.

Goal-Based Training Paths

Follow structured multi-week programs built for outcomes like fat loss, muscle gain, endurance, or athletic performance. Each path provides a clear progression, session frequency guidance, and recommended intensity so you always know what to do next.

Equipment & Space-Friendly Workouts

Train confidently with routines optimized for your environment-no equipment, minimal equipment, or full gym setups. Choose workouts that match your available space and gear without sacrificing quality or results.

Goal-Based Programs & Training Paths

Follow structured multi-week training programs designed for specific outcomes-fat loss, strength, endurance, or beginner foundations. Each path includes progressive sessions, clear weekly targets, and recommended scheduling so you always know what to do next.

Community Challenges & Member Groups

Stay engaged with time-bound fitness challenges and supportive member communities. Earn streaks and badges, share updates, and join interest-based groups (beginners, runners, strength-focused) to build consistency through social momentum.

Workout Planning Tools & Smart Scheduling

Build a weekly routine in minutes with planning tools that recommend sessions based on your goals, available time, and equipment. Easily swap workouts, set reminders, and keep your calendar aligned with real life-travel, busy weeks, and rest days included.

Community Challenges & Group Programs

Stay motivated with structured multi-week challenges, team leaderboards, and themed programs that help you build consistency and celebrate progress alongside a supportive member community.

Smart Scheduling & Class Reminders

Plan your training week in minutes with an integrated calendar, time-zone friendly scheduling, and automated reminders so you never miss a session or lose momentum.

Equipment-Free & Travel Workouts

Train anywhere with workouts designed for small spaces and minimal or no equipment-ideal for busy weeks, travel, or getting started without a home gym setup.

Community Challenges & Group Motivation

Stay consistent with platform-wide challenges, team events, and leaderboards designed to make training more engaging. Participate in themed monthly goals, earn badges, and connect with members for support and friendly competition.

Goal-Based Training Paths

Follow structured, multi-week programs built around specific outcomes-fat loss, muscle gain, endurance, or athletic performance. Each path includes progressive sessions, recommended weekly schedules, and clear milestones to keep your training focused and efficient.

Fitness Assessments & Goal Setting Tools

Start with guided assessments to benchmark strength, mobility, and cardio capacity, then translate results into realistic goals. Use goal planners and readiness checks to build a safer, smarter routine aligned with your current fitness level.

Community Challenges & Group Programs

Stay consistent with time-based challenges and structured group programs that build habit, motivation, and momentum. Join themed series (e.g., 14-day reset, 4-week strength builder) and progress alongside other members for added support.

Workout Plans & Training Roadmaps

Follow step-by-step training roadmaps designed for specific outcomes-fat loss, strength, endurance, or beginner foundations. Choose a plan length that fits your timeline and get clear weekly structure, session guidance, and progression without guesswork.

Equipment-Free & Minimal-Equipment Options

Train effectively anywhere with programs built for bodyweight, resistance bands, or a small set of dumbbells. Perfect for travel, busy schedules, or home setups-so you can keep progressing without needing a full gym.

Goal-Based Training Paths

Follow structured programs built around specific outcomes-fat loss, muscle gain, endurance, or strength-organized into clear phases with weekly schedules and progressive overload guidelines.

Equipment & Space Adaptable Workouts

Train effectively with plans tailored to your setup-no equipment, dumbbells, bands, or full gym-with options for small spaces, travel, and busy routines.

Community Challenges & Leaderboards

Stay motivated with time-bound challenges, team events, and friendly leaderboards that encourage consistent training and celebrate wins across all fitness levels.

Goal-Based Training Paths & Programs

Follow structured 4-12 week training paths built around specific outcomes-fat loss, muscle gain, endurance, or athletic performance. Each path includes a clear weekly schedule, recommended intensity, and progression milestones to keep you moving forward with confidence.

Community Challenges & Member Groups

Stay motivated with platform-wide challenges, team-based goals, and interest-based groups (beginners, strength-focused, runners, busy professionals). Share wins, compare streaks, and participate in scheduled events that make consistency easier-and more enjoyable.

Mindset, Stress & Sleep Coaching

Support results beyond the gym with guided sleep routines, stress-management lessons, and habit-building practices. Learn practical strategies to improve recovery quality, manage cravings, and build sustainable routines that fit real life.

Fitness Assessments & Goal Roadmaps

Start with a comprehensive fitness and lifestyle assessment to establish a clear baseline. Receive a structured goal roadmap with realistic timelines, measurable targets, and recommended training focus based on your current capacity and priorities.

Community Challenges & Member Events

Stay engaged with guided challenges, themed training blocks, and member-only virtual events. Connect with other members through group milestones, leaderboards, and community meetups designed to boost participation and long-term adherence.

Program Builder & Weekly Training Schedules

Create a customized training plan using an intelligent program builder that maps sessions to your available equipment, time, and preferred training days. Generate weekly schedules that adapt as your consistency, workload, and recovery needs change.

Goal-Based Training Pathways

Follow structured, multi-week programs designed for specific outcomes-fat loss, lean muscle, strength building, or endurance. Each pathway outlines weekly training targets and progression so you always know what to do next.

Community Challenges & Member Events

Stay engaged with time-based challenges, themed workout series, and community events that create momentum. Earn badges, complete milestones, and connect with other members pursuing similar goals.

Beginner Onboarding & Fitness Assessment

Start with a guided onboarding experience that identifies your current fitness level, movement confidence, schedule, and constraints. Receive a clear starting plan and recommended next steps to build consistency safely.

Fitness Assessments & Goal Setting

Start with a structured onboarding that evaluates your current fitness level, movement readiness, and priorities. Receive clear goal recommendations and a practical roadmap to help you train with purpose from day one.

Community Challenges & Group Programs

Stay engaged with time-based challenges, themed training blocks, and group programs designed to build consistency. Join leaderboards, team events, and shared milestones that make progress more motivating.

Smart Scheduling & Class Reminders

Plan workouts around your calendar with built-in scheduling, automated reminders, and routine planning tools. Reduce missed sessions and keep momentum with simple, repeatable weekly structure.

Goal-Based Training Pathways

Follow structured multi-week pathways designed for specific outcomes-fat loss, muscle gain, endurance, or beginner reconditioning-with progressive sessions and clear weekly targets to keep training focused and sustainable.

Fitness Assessments & Baseline Screening

Start with guided assessments to establish your current fitness level, movement capacity, and performance benchmarks. Use your results to set realistic goals and choose the right starting plan with confidence.

Community Challenges & Member Groups

Stay engaged through time-bound challenges, team-based goals, and member groups organized by interests and experience levels. Build consistency with peer support, shared milestones, and friendly competition.

Fitness Assessments & Goal Roadmaps

Start with a guided assessment to evaluate your current fitness level, movement patterns, and habits. Receive a clear goal roadmap with realistic timelines, priority focus areas, and a structured plan for sustainable results.

Community Challenges & Group Programs

Stay motivated with time-based challenges and structured group programs designed around specific outcomes. Earn badges, track streaks, and train alongside others for extra momentum and adherence.



Jack Hendrix

President

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Elizabeth Newman

Partner

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Lucy Lennon

Office manager

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Jennifer Smith

C.E.O

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Marcus Lee

Head of Product

Leads product strategy and roadmap for live classes, on-demand workouts, and nutrition experiences, translating member feedback into features that improve engagement and outcomes.

Priya Nair

Lead Fitness Coach

Oversees coaching standards and class programming, ensuring safe, effective training across levels while mentoring instructors and aligning workouts to measurable member goals.

Daniel Romero

Customer Success Manager

Manages member support operations and retention programs, helping users navigate plans, troubleshoot account issues, and stay consistent with training and nutrition routines.

Sofia Ramirez

Community Support Manager

Manages member support operations and community engagement, ensuring fast, empathetic assistance while driving retention through proactive communication and feedback-driven improvements.

Ethan Brooks

Lead Software Engineer

Oversees the platform’s core technology, optimizing live-class streaming reliability, on-demand playback performance, and secure user data flows to deliver a seamless member experience.

Dr. Maya Patel

Head of Nutrition & Wellness

Leads the development of personalized nutrition plans and wellness programming, ensuring each recommendation is evidence-based, practical, and aligned with individual goals and lifestyles.

Sofia Alvarez

Community & Partnerships Lead

Builds and nurtures the member community through challenges, events, and engagement programs, creating accountability and long-term motivation. Develops strategic partnerships with wellness brands and creators to expand offerings and increase member value.

Ethan Park

Director of Nutrition & Registered Dietitian

Leads development of personalized nutrition plans and educational content, ensuring guidance is evidence-based and aligned with diverse goals and lifestyles. Partners with product and coaching teams to translate nutrition science into practical, trackable programs.

Amina Khatri

Chief Technology Officer (CTO)

Owns the platform’s technical vision and delivery across live-streaming infrastructure, mobile/web apps, and data security. Leads engineering execution to ensure reliable class playback, scalable performance during peak sessions, and a seamless member experience.

Omar El-Sayed

Streaming & Video Operations Lead

Owns end-to-end delivery of live and on-demand video experiences, including studio-to-stream workflows, quality assurance, and incident response. Ensures consistent audio/video quality, reliable scheduling, and efficient content publishing for a premium member viewing experience.

Kaitlyn Rivera

Partnerships & Brand Manager

Builds strategic partnerships with wellness brands, trainers, and corporate benefits providers to expand reach and member value. Manages brand collaborations, co-marketing initiatives, and affiliate programs that support growth while maintaining a consistent, professional brand presence.

Hannah Cho

Director of Data & Analytics

Leads analytics strategy across the platform, translating member behavior, class performance, and nutrition adherence data into actionable insights. Partners with Product and Coaching to improve personalization, retention, and measurable outcomes through dashboards, experimentation, and KPI governance.

Grace O'Connor

Live Production & Streaming Operations Manager

Manages the technical operations behind live classes, including studio coordination, run-of-show, audio/video quality, and incident response-ensuring every session streams reliably and professionally.

Chloe Nguyen

UX/UI Design Lead

Owns the end-to-end member experience design, from class discovery and scheduling to nutrition tracking-creating intuitive, accessible interfaces that make training and healthy habits easier to maintain.

Amir Khan

Director of Data & Insights

Leads analytics and experimentation across workouts, live classes, and nutrition plans-turning member behavior and outcome data into actionable insights that improve personalization, retention, and program effectiveness.

Hannah Okafor

Quality Assurance & Release Manager

Ensures every release meets high standards for reliability and security, coordinating test plans for live-streaming, on-demand playback, payments, and account features. Manages release schedules and cross-functional sign-offs to deliver smooth updates with minimal disruption to members.

Noah Williams

UX/UI Design Lead

Owns the end-to-end member experience, designing intuitive flows for class discovery, scheduling, workout tracking, and nutrition planning. Conducts user research and usability testing to ensure the interface is accessible, consistent, and optimized for conversion and long-term adherence.

Ava Chen

Director of Data & Analytics

Leads analytics strategy across the platform, building dashboards and experimentation frameworks to track engagement, retention, and outcomes. Partners with Product, Coaching, and Nutrition teams to turn member behavior insights into measurable improvements in class programming, personalization, and feature performance.

Omar Al-Khalil

Data Analytics Lead

Owns analytics strategy and performance reporting, translating member behavior into insights that improve programming, personalization, and conversion funnels. Partners with Product, Coaching, and Nutrition teams to measure outcomes and optimize engagement.

Kendra Watkins

Quality Assurance Manager

Ensures a reliable, polished experience across web and mobile by coordinating test plans, release validation, and bug triage. Works closely with engineering and content teams to maintain streaming stability, on-demand playback quality, and smooth account flows.

Hannah Cho

Director of Marketing & Growth

Leads acquisition and retention marketing across paid media, partnerships, and lifecycle campaigns. Focused on communicating the platform’s value-live classes, on-demand training, and personalized nutrition-through data-driven positioning and member-centric storytelling.

Grace Thompson

HR & People Operations Manager

Manages hiring, onboarding, and talent development while shaping a high-performance culture that supports coaches, engineers, and support teams as the platform scales.

Omar El-Sayed

Data Analytics Lead

Owns measurement and insights for member engagement, retention, and program outcomes-building dashboards and experimentation frameworks that help teams optimize workouts, nutrition recommendations, and onboarding.

Hannah Cho

Director of Marketing

Leads brand strategy and growth marketing across paid, organic, and partnership channels to increase member acquisition and strengthen positioning for live classes, on-demand training, and nutrition programs.

Kara Whitfield

Member Experience & Support Quality Lead

Improves end-to-end member support by creating service standards, training playbooks, and quality reviews, ensuring fast resolutions and a consistently professional experience across all channels.

Omar El-Sayed

DevOps & Cloud Infrastructure Manager

Owns cloud operations for live streaming and on-demand delivery, focusing on scalability, uptime, cost efficiency, and security monitoring to ensure peak performance during high-traffic class times.

Hannah Cho

Director of Data & Analytics

Leads measurement and insights across the platform, building dashboards and experiments that improve class engagement, nutrition adherence, and member retention while maintaining strong data governance.

Grace Okafor

Member Onboarding Specialist

Guides new members from signup to their first successful weeks with structured check-ins, plan setup support, and habit-building resources that increase confidence, consistency, and long-term adherence.

Omar Haddad

Data Analytics Lead

Owns metrics and experimentation strategy to improve member acquisition, engagement, and retention; builds dashboards and insights workflows that help teams optimize class programming, personalization, and nutrition outcomes.

Hannah Cho

Chief Marketing Officer

Leads brand strategy and growth marketing across paid, organic, and partnership channels, shaping campaigns that position the platform’s live classes, on-demand library, and nutrition plans as a unified results-driven experience.

Keiko Tanaka

Live Operations & Studio Producer

Coordinates live class production end-to-end-scheduling, instructor readiness, audio/video quality, and run-of-show-ensuring consistent, high-quality streaming experiences for members.

Omar Al-Khalil

Data Analytics Lead

Builds dashboards and reporting frameworks to track engagement, conversion, and member outcomes, turning behavioral data into actionable insights for product, coaching, and nutrition teams.

Hannah Collins

Director of Marketing & Growth

Leads acquisition and brand strategy across paid, organic, and partnership channels, using lifecycle marketing and performance analytics to grow memberships and improve long-term retention.

Grace Mensah

Live Operations & Scheduling Coordinator

Coordinates instructor schedules, live-class logistics, and studio run-of-show to ensure consistent, on-time broadcasts. Manages session calendars, operational checklists, and cross-team communication to keep daily programming running smoothly.

Hannah Kim

Director of Growth Marketing

Leads member acquisition and lifecycle marketing across paid, organic, and partnership channels. Optimizes conversion funnels, retention campaigns, and brand messaging to grow subscriptions while maintaining a high-quality member experience.

Owen Clarke

UX/UI Design Lead

Owns the end-to-end product design for web and mobile experiences, focusing on intuitive class discovery, seamless streaming, and personalized plan journeys. Collaborates with product and engineering to improve usability, accessibility, and engagement.

Grace Whitfield

Member Experience Designer (UX/UI)

Designs intuitive, accessible user journeys for onboarding, scheduling live classes, workout discovery, and nutrition tracking. Partners closely with product and engineering to translate member needs into clean interfaces that reduce friction and improve adherence.

Omar El-Sayed

Data Analytics Lead

Owns analytics and experimentation across the platform, transforming engagement, retention, and outcomes data into actionable insights. Builds dashboards and measurement frameworks to optimize class programming, personalization, and member experience end-to-end.

Hannah Cho

Director of Marketing

Leads brand strategy, performance marketing, and go-to-market campaigns for live classes, on-demand programs, and nutrition plans. Focuses on sustainable member growth through data-driven acquisition, lifecycle messaging, and partnerships aligned with the company’s fitness mission.

Rachel Cohen

Quality Assurance & Release Manager

Ensures every platform update meets reliability, security, and usability standards before release. Coordinates testing for live streaming, on-demand playback, and nutrition features, managing release schedules and incident readiness to protect the member experience.

Kenji Watanabe

UX/UI Design Lead

Owns the end-to-end member experience, from class discovery and scheduling to workout playback and nutrition-plan usability. Designs intuitive interfaces and runs user research to reduce friction, increase engagement, and ensure accessibility across devices.

Aisha Thompson

Director of Marketing & Growth

Leads brand strategy and member acquisition across performance marketing, partnerships, and lifecycle campaigns. Focuses on communicating the platform’s value-live classes, on-demand workouts, and personalized nutrition-while improving conversion and retention through data-driven messaging.

Hannah Chen

Chief Marketing Officer (CMO)

Leads brand strategy, member acquisition, and lifecycle marketing across paid, owned, and partner channels. Focuses on clear positioning, data-driven growth experiments, and campaigns that connect live classes, on-demand training, and nutrition plans to measurable outcomes.

Rachel Morgan

Quality Assurance & Release Manager

Ensures new features and content updates ship reliably across web and mobile. Manages test plans, release schedules, and cross-team coordination to maintain a high-quality experience for live streaming, on-demand playback, and nutrition tracking.

Omar Al-Khalil

Director of Data & Analytics

Owns analytics strategy and reporting for workouts, nutrition adherence, and retention. Builds dashboards and experimentation frameworks to turn member behavior into actionable insights that improve personalization, engagement, and long-term results.

Hannah Cho

Chief Marketing Officer (CMO)

Leads brand strategy and growth marketing across paid, organic, and partnerships. Focuses on member acquisition and retention by aligning messaging with measurable fitness and nutrition outcomes, and ensuring consistent storytelling across campaigns and product launches.